IDESIGN GOLD - Luxury cover
A visual identity for IDESIGN GOLD, built between Celtic knots, modern monograms and precise geometry.
The strategic premise
When a technological device is turned into a piece of fine goldsmithing, its mark must change status too. Based in Liverpool, IDESIGN GOLD customises the Apple ecosystem through solid gold, precious plating and engraving of the highest precision.
The strategic challenge
The project came from the need to give this excellence a visual structure equal to the international market. The challenge was to raise technology to a status symbol without resorting to an aesthetic that is merely ostentatious.
The process and the vision
The research brought together the geometry of Celtic knots and the rigour of ancient heraldic monograms. The references were broken down and reduced to an essential vector structure through a progressive simplification of the line.
The design synthesis
The monogram holds its strength in micro-engraving on precious metals and in large-format digital applications. The result is an elite emblem, sharp but not loud, designed to carry the brand from the gilded surface of the device to the digital realm.
