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GUCCI glasses —




At a time of pandemics and various restrictions, initiatives aimed at the world of visual expression were swarming on social media. Among the many, one in particular struck me, the one concerning the creation of a visual content for the well-known brand, leader of the fashion system, Gucci. The entry was to portray, as the protagonist, a product from the eyewear line.




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Knowing and investigating between the past and the current direction of the brand, I wanted to tell the story of the product in a historical period different from the current one, a temporal leap that takes us, thanks to the tool that accompanies it, to 1950 when Olivetti proposed the lettera22 on the market. second-visual

With the typewriter I wanted to create an assonance with what was the professional use of eyeglasses in the 1950s and the professional of today, which in my case is the designer who wears the accessory to design and read on the screen of today's desktops and divice. You can see the following the design process that led me to the final result.
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