Welcome

“I do not design surfaces, I build stories that become identities, because a brand that is merely seen is forgotten, while a brand that is told is remembered and chosen ”.

Branding and visual strategy for fashion and luxury brands

Coherent identities, built with method and aesthetic sensibility, for a discerning audience that puts value before price.

My name is Simone Forcina, I am a Designer and an Art Director.

“I believe that every solid identity is born from a method before it is born from an inspiration, and that a story well told does not merely get noticed: it gets remembered, chosen, and stays carved into memory”.

Discover the designer

Before form

I never start from a blank page, but from an attentive listening to the story, the market, the ambitions of the person in front of me. Every solid identity is born from a method, before it is born from an inspiration.

The invisible structure

As in any strategy, the outcome is decided before the execution. I turn what I have heard into a concept, a story able to give structure to everything that comes after, from the graphic mark to the tone of voice.

The mark appears

From the narrative descends the visual and verbal identity, in every one of its forms. Nothing is left to chance: everything answers to the same logic, with the same truth, on every surface where the brand appears.

Journal

Luxury is not seen, it is recognised.

Luxury is not measured by price or by the accumulation of details, but by the ability to build a coherent and recognisable perception. Matter, space, the senses and identity become the instruments through which a brand turns every point of contact into an experience of value.

LUXURY COMMUNICATION, LUXURY BRAND COMMUNICATION, BRAND IDENTITY, LUXURY BRANDING, BRAND EQUITY, EDITORIAL DESIGN, RETAIL DESIGN, BRAND EXPERIENCE

Why print on paper cannot die

Print is not merely a medium but a material that engages the body, activates memory and makes reading a more conscious experience. Between gesture, light and materials, an invitation to choose each medium according to how we wish to think and feel.

EDITORIAL DESIGN, ANALOGUE READING, PRINT, PUBLISHING, MATERIALS, PERCEPTION, READING EXPERIENCE, VISUAL COMMUNICATION

Form does not precede meaning

Design does not begin with the pursuit of beauty, but with the balance between form, function, culture and meaning. A design manifesto on the method by which observation, discipline and synthesis turn every visual choice into identity.

DESIGN, DESIGN METHOD, BRAND IDENTITY, VISUAL STRATEGY, CREATIVE DIRECTION, COMMUNICATION DESIGN, TYPOGRAPHY, COLOUR THEORY, GESTALT, LUXURY COMMUNICATION

See all articles