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GUAZA charter
GUAZA CHARTER
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It is a company that deals with chartering with a dedicated skipper, luxury services, in complete privacy with friends and companions, to enjoy an aperitif and/or lunch for as long as you wish, at sea, during an itinerant voyage or a landing in the unspoilt habitats of the UNESCO World Heritage 'Ulysses Riviera'. It proposes various solutions to enable customers to choose the one that best suits their needs.
It aims to promote a relationship with the sea, to stimulate sensitivity to nature and the beauty that the coastline has to offer, without having to worry about navigation, food and drink and mooring.
The GUAZA symbol from an extrinsic point of view defines a wave-like movement with a foliate sign with softly pointed terminals, bellies and depressions asymmetrically placed above and below the element. Its sinuous dynamism could mnemonically be likened to a wave.
From a semiotic point of view, it is identified as an 'index' as it is extracted from the passage of the hull through the water, more preciously the authentic dinghy used for moments of relaxation offered by the company. By drawing the branching of the water moved by the boat, we have captured its forms and extracted its essence.
The typeface used is OMNI, of the six sans serif family although positively contaminated by structural literal asymmetries typical of sans serifs. The type strength is bold, to mark its nominal identity with due importance.
On the whole, it is soft and harmonious with the right elegance, so as to address with the right tone an elite audience that loves the quality of a locally exclusive, professional and alterative service to the hustle and bustle of the beaches.
photography credits to Erasmo Scipione pher
If you want discover more about the design, click here
If you want discover more about the design, click here
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