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IDESIGN GOLD —




From Liverpool to the world,
the Brand operates in the field of luxury customization aimed almost purely at the iPhone world.
It produces and sells gold covers with custom engraving, such as a design, a theme but also a photo.
It boasts of such testimonials as Lionel Messi and Conor McGregor who flaunt their identity with unmistakable style.




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The work was commissioned by IDESIGN GOLD, a brand based in Liverpool UK.
Its core business originates in the production of gold accessories for iPhones, in particular covers, back covers and full shells.
The brief was to develop a new, impactful and elegant brand identity that would capture the attention of the target audience.
Following a study dedicated to Celtic knots and ancient monograms
I extracted a visual elaboration that sees the union of both, with a modern stroke.
The resulting monogram was created to be highly competitive,
recognisable and appreciated in the luxury market thanks to the strict adherence to canons capable of identifying it as such.

I leave the rest of the sensations conveyed by the brand to your perception. second-visual
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